thisisneverthat, a streetwear brand that's based out of Seoul, South Korea, unveiled its Fall/Winter 2017 collection with a minimalist lookbook that shows how the unique vintage-inspired styles can be put together.
Spotlighted in the lookbook are oversized puffer jackets, weather-resistant jackets that have a metallic sheen to them, branded pullovers, hoodies, and shirts, vibrant trench coats, simplified camouflage pieces, and a variety of statement accessories, such as neon beanies, waist bags, and unconventionally shaped purses.
In addition to the thisisneverthat Fall/Winter collection for women, the brand released a separate lookbook for men, which boasts similarly simplistic styles that honor past decades. All of the pieces can be purchased through thisisneverthat's web store, where they'll be available over the course of the season.
What Makes This Trend Stand Out
- Vintage-inspired Streetwear
- Opportunity for brands to create unique vintage-inspired styles that cater to the streetwear market.
- Minimalist Fashion
- Disruptive innovation opportunity to design and produce minimalist clothing pieces with a focus on simplicity and clean aesthetics.
- Gender-inclusive Collections
- Developing separate collections for men and women that offer similar styles to cater to a diverse range of customers.
Sectors Adopting This
- Fashion Retail
- The rise of vintage-inspired streetwear provides a growth opportunity for fashion retailers to expand their product offerings and reach new customers.
- E-commerce
- Online platforms can capitalize on the demand for vintage-inspired streetwear by providing a convenient and accessible way for customers to purchase these unique styles.
- Accessories
- The popularity of statement accessories like neon beanies and unconventionally shaped purses presents an opportunity for brands to innovate and create bold and eye-catching accessory designs.
