Category
Lifestyle
Assisted Choices
Trend cluster
Category
Caffeinated
Clarity
Coffee and tea brands offer clear beverages to add intriguing value.
4.3
Trend score
Trend
What is the Caffeinated Clarity trend?
Caffeinated Clarity: With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike.
Trend themes
Themes within the Caffeinated Clarity trend
Three behaviours holding the trend together01
Transparent Beverages
The trend of creating transparent beverages is gaining popularity as coffee and tea brands use clear aesthetics to differentiate their products and appeal to experimental foodies and consumers concerned about tooth staining.
02
Unique Flavors
To stand out in the oversaturated market, coffee and tea brands are offering unique flavors like banana, matcha, and milk-infused tea, adding a novel factor to their products.
03
Low-Calorie and Caffeine-Free
Clear coffee and tea beverages are becoming low-calorie and caffeine-free options, influencing the health and wellness industry.
Industry implications
What the Caffeinated Clarity trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry is ripe for disruption as more coffee and tea brands look to experiment with unique flavors and transparent aesthetics in their products.
For
Health and Wellness Industry
The health and wellness industry can benefit from clear coffee and tea drinks that are low in calories and caffeine-free, providing a healthier alternative to traditional coffee and tea beverages.
For
Food Industry
Clear coffee and tea beverages, especially those with unique flavors, have the potential to disrupt the food industry as they appeal to experimental foodies as well as consumers looking for novel products.
Workshop question
How could your brand insert some novelty into one of its products/services?
Trend signals
Trend signals for Caffeinated Clarity
Trend score 4.3 out of 10, from popularity 75%, activity 46%, freshness 8%.
Popularity75%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Caffeinated Clarity trend
6 featured examples from Apr 18, 2017 to Aug 9, 2018CategoryLifestyle
Latte-Flavored Water
Asahi's Clear Latte is Colorless, Low-Calorie, Caffeine-Free and No-Fat
The release of Asahi's Clear Latte and other clear beverages highlights opportunities for the beverage industry to develop new and unique products that cater to consumer demand fo…
CategoryLifestyle
Clear Matcha Lattes
Asahi Transformed the Green Matcha Latte into a Bottled, Colorless Beverage
Beverage industry can explore the creation of clear and innovative tea and coffee beverages.
CategoryLifestyle
Transparent Banana Beverages
Coca-Cola's Banana Milk Drink is Creamy Yet Clear
The beverage industry can capitalize on the clear beverage trend by introducing new and innovative products like clear fruit-flavored milk drinks.
CategoryLifestyle
Transparent Cold-Brew Coffees
This Beverage is Marketed as the World's First Clear Coffee
Development of different types of clear beverages as a way to differentiate products in a highly competitive industry and meet changing consumer preferences.
CategoryLifestyle
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
Innovation is needed in the beverage industry to continue to keep up with ever-changing consumer trends and preferences.
CategoryWorld
Zero-Calorie Clear Sodas
The New Coca-Cola Clear Drink Will Be Exclusive to Japan Markets
The clear soda trend presents an opportunity for the beverage industry to develop more innovative and visually appealing products.
