Following the release of its Clear Latte, Asahi is now offering a creative spin on the classic green matcha latte with its 'Clear Matcha Latte' beverage, which is completely clear.
Although the product is packaged in a way that resembles bottled water, the Matcha Latte is said to have a rich and milky consistency that's comparable to the traditional green tea drink. Additionally, the product is caffeine-free, low-calorie and contains no fat. Asahi was able to create this unique beverage with a fragrant green tea extract and whey minerals derived from raw milk.
A number of inventive clear beverages have been launched in Japan, most of them boasting a mouthfeel that is comparable to a creamy, drinkable dairy beverage.
What Makes This Trend Stand Out
- Clear Beverages
- Opportunity for innovative beverage brands to create clear versions of traditionally opaque drinks.
- Alternative Tea Products
- Opportunity for tea companies to diversify their product offerings by creating unique and unconventional tea beverages.
- Healthy and Low-calorie Drinks
- Opportunity for beverage companies to tap into the growing demand for healthier and low-calorie drink options.
Sectors Adopting This
- Beverage
- Beverage industry can explore the creation of clear and innovative tea and coffee beverages.
- Tea
- Tea industry can experiment with different flavor profiles and ingredients to create alternative tea products.
- Health and Wellness
- Health and wellness industry can benefit from the development of low-calorie and healthy drink options.
