The Contour Compression collection from Python Performance, a UK-based activewear company, takes advantage of one of the most topical rehabilitative and preventative techniques in sports science today. Garments in the Contour Compression collection have kinesiology tape, or KT tape, crafted directly into the layout of the clothing, helping to heal injuries and prevent pain automatically.
Anyone who has undergone athletic rehabilitation -- or anyone who pay attention to the various accouterments worn by professional athletes -- will be familiar with KT tape. The strips are stuck directly onto one's body, and kinesiologists aver that it provides support, stability, and pain relief. The tape has become a hugely popular athletic rehabilitation and prevention technique.
Contour Compression activewear has panels of sticky fabric that act in the same way as the tape, pulling and compressing muscles as necessary.
What's Driving This Trend
- Integrated KT Tape
- The integration of kinesiology tape into activewear presents an opportunity for pain relief and injury prevention in sports science and rehabilitation.
- Rehabilitative Activewear
- The development of activewear with built-in pain-relieving functions offers a disruptive innovation opportunity for the fitness apparel industry.
- Pain-preventing Techniques
- The use of integrated sticky fabric in activewear opens up possibilities for automatic pain prevention in athletic activities and training.
Who This Affects Most
- Sports Science
- The integration of KT tape into activewear provides a disruptive innovation opportunity for sports science and athletic rehabilitation industries.
- Fitness Apparel
- The development of activewear with built-in pain relief functions presents a potential disruptive innovation opportunity for the fitness apparel industry.
- Athletic Rehabilitation
- The use of activewear with integrated pain-relieving features offers a disruptive innovation opportunity in the athletic rehabilitation field.
