Pumpkin is an emerging ingredient in skincare items
Implications - The enzyme-rich nature of pumpkins has resulted in the incorporation of this fruit into various luxurious skincare items. Containing antioxidants and vitamins, the use of this ingredient in skin care allows for its branding as both an “on-trend” or seasonal item, and now, as a luxury product.
Workshop Question - How could your brand re-package one of its more accessible items into the luxury market, and vice versa?
Trend Themes
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Natural Ingredients in Skincare — As consumers become more conscious of the benefits of natural and organic ingredients, there is a disruptive opportunity to leverage rich natural ingredients, such as pumpkin, to help revitalize and protect the skin
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Exfoliating Skincare — Exfoliating is an important part of any skincare routine, and with the rise of pumpkin-based skincare products, there is an opportunity to provide more innovative and powerful exfoliating remedies
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Multi-benefit Skincare — As consumers demand more versatile skincare products that offer a range of benefits beyond just sun protection or moisturization, there is an opportunity to incorporate powerful and effective ingredients, like pumpkin, to meet those demands
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry is constantly evolving, and by leveraging natural ingredients and innovative skincare technologies, there are endless disruptive opportunities for new products and brands
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Wellness — The wellness industry is becoming increasingly focused on prevention and natural remedies, and by incorporating powerful and natural ingredients like pumpkin into skincare and wellness products, there is a disruptive opportunity to tap into this growing demand
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Natural Foods — As consumers become more aware of the benefits of natural foods and ingredients, there is a disruptive opportunity to leverage ingredients, like pumpkins, in natural food products that benefit the skin and overall health
