This collection of household detergents is called '&SOAP' and was designed by the creative agency 'monogoto Inc.'
The cleaning products are designed to clean household items such as clothing and functional surfaces. There are four different collections under this brand, each of which are designed for a specific purpose. Each collection consists of three or four items that are labeled from zero to two so that the people using them know the order in which they should be used. The cohesive, step by step nature of the household detergents provides a sense of purpose and direction for people who are taking care of their homes.
This modern collection of household cleaning products is comprehensive in its approach to cleaning while having a design that is subtle yet effective in displaying its message.