Dami Seo Designs the Soom Concept for Household Items
Amy Duong — March 12, 2025 — Art & Design
References: behance.net
Dami Seo is the creative mind behind the Soom concept, which is comprised of playful products made with hidden functions in a seamless manner.
It is a series of designs that hide elements in plain sight The tagline by Seo is "take it out and hide it" as a reference to the fact that the items can be a part of an interior space whilst hiding things that should not be so visible. The products in this concept skick off with a lamp that has a hole to hold small items. It is followed by a block that has a space to keep the remote control and a hanger that can be used as cleaning materials.
Image Credit: Dami Seo
It is a series of designs that hide elements in plain sight The tagline by Seo is "take it out and hide it" as a reference to the fact that the items can be a part of an interior space whilst hiding things that should not be so visible. The products in this concept skick off with a lamp that has a hole to hold small items. It is followed by a block that has a space to keep the remote control and a hanger that can be used as cleaning materials.
Image Credit: Dami Seo
Trend Themes
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Invisible Functionality — Designs that integrate hidden functions within household items are gaining popularity, offering a discreet way to enhance convenience and organization.
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Dual-purpose Products — Consumers are increasingly interested in products that serve more than one function, allowing for more efficient use of space and reducing clutter.
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Aesthetic Utility — The incorporation of functional elements in aesthetically pleasing designs is becoming a key trend, merging practicality with visual appeal for an elevated home environment.
Industry Implications
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Home Decor — The home decor industry could see a surge in demand for products that seamlessly combine style and functionality, appealing to consumers seeking both beauty and usability.
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Smart Living Solutions — Industry players focusing on smart living solutions may explore innovations in multifunctional household products that integrate into daily life without the typical tech-centric appearance.
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Interior Design — Interior design professionals may find new opportunities by incorporating multifunctional products into their projects, catering to clients who desire both functional and minimalist spaces.
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