Dami Seo is the creative mind behind the Soom concept, which is comprised of playful products made with hidden functions in a seamless manner.
It is a series of designs that hide elements in plain sight The tagline by Seo is "take it out and hide it" as a reference to the fact that the items can be a part of an interior space whilst hiding things that should not be so visible. The products in this concept skick off with a lamp that has a hole to hold small items. It is followed by a block that has a space to keep the remote control and a hanger that can be used as cleaning materials.
Image Credit: Dami Seo
Why This Trend Is Growing
- Invisible Functionality
- Designs that integrate hidden functions within household items are gaining popularity, offering a discreet way to enhance convenience and organization.
- Dual-purpose Products
- Consumers are increasingly interested in products that serve more than one function, allowing for more efficient use of space and reducing clutter.
- Aesthetic Utility
- The incorporation of functional elements in aesthetically pleasing designs is becoming a key trend, merging practicality with visual appeal for an elevated home environment.
Industries Being Reshaped
- Home Decor
- The home decor industry could see a surge in demand for products that seamlessly combine style and functionality, appealing to consumers seeking both beauty and usability.
- Smart Living Solutions
- Industry players focusing on smart living solutions may explore innovations in multifunctional household products that integrate into daily life without the typical tech-centric appearance.
- Interior Design
- Interior design professionals may find new opportunities by incorporating multifunctional products into their projects, catering to clients who desire both functional and minimalist spaces.
