Steamery Offers a line of premium and gentle laundry products. The laundry detergents are available in Delicate, Odor-Control, White, All Colors, Dark & Denim, and Hypoallergenic. Each one is designed to nourish and take care of apparel, rather than damage or strip it like traditional detergents. “The fact is that we do not wear out our clothes, we actually wash out our clothes,” says Frej Lewenhaupt, co-founder of Stockholm-based clothing care brand Steamery.
For example, the White laundry detergent uses enzymes to target and remove stains effectively, while the Delicate laundry detergent is free of enzymes that would damage fabrics like silk, wool, and cashmere. The Dark and Denim laundry detergent preserve colors and will keep your jeans from fading. On the other hand, All Colors preserve and care for all kinds of color nuances, just like Hypoallergenic. They are all efficient already at 30°C and manufactured in a climate-neutral factory in Denmark.
Key Themes Behind This Trend
- Premium Laundry Detergents
- Opportunity for disruptive innovation in creating custom and gentle laundry detergents that better preserve and care for apparel.
- Enzyme-based Laundry Solutions
- Opportunity for disruptive innovation in using targeted enzymes in laundry detergents to more effectively remove stains without causing damage to fabrics.
- Climate-neutral Manufacturing
- Opportunity for disruptive innovation in adopting climate-neutral manufacturing practices in the production of household cleaning products.
Where This Applies
- Household Cleaning Product Industry
- Companies in the household cleaning product industry can explore creating custom and gentle laundry detergents that better preserve and care for apparel.
- Enzyme Manufacturing Industry
- Companies in the enzyme manufacturing industry can explore developing targeted enzymes for use in laundry detergents that more effectively remove stains without causing damage to fabrics.
- Sustainable Manufacturing Industry
- Companies in the sustainable manufacturing industry can explore climate-neutral manufacturing practices for household cleaning products, including laundry detergents.
