Premium Sustainable Garment Care

Celsious Laundry Products are 100% Biodegradable

Celsious is a premium sustainable garment care brand founded by sisters Corinna and Theresa Williams. The brand offers a line 100% biodegradable laundry products that are formulated without dyes, bleaches, and preservatives. The brand is dedicated to “a cleaner clean," meaning laundry that looks and feels better than ever, achieved without the use of harmful ingredients.

A great starter package is the Essential Laundry Trio, which features Corewash Laundry Powder, Supersalt Oxygen Brightener, and Wunderbar Stain Stick to stain treat. All the products are Leaping Bunny Certified and created with safe ingredients. The Corewash laundry powder boasts an effective and non-toxic formula—made from baking soda, washing soda, and vegetable soap. The Supersalt Oxygen Brightern, on the other hand, is made with Sodium Carbonate Peroxide and Washing Soda--it does not contain chlorine bleach. The Wunderbar Stain Stick is a coconut-based vegetable soap and treats all kinds of stains.

Sustainable Laundry Products
Developing laundry products that are 100% biodegradable and formulated without harmful ingredients.
Biodegradable Stain Treatment
Creating effective and safe stain treatment solutions that are made with eco-friendly ingredients.
Non-toxic Laundry Powder
Formulating laundry powder that is effective, non-toxic, and made with natural ingredients.

Industries Being Reshaped

Eco-friendly Cleaning Products
Creating cleaning products that rely on plant-based and sustainable ingredients and packaging.
Sustainable Fashion
Developingethical fashion products and embracing eco-friendly practices that extend to garment care and aftercare.
Natural Personal Care
Focusing on creating personal care products that are formulated without harsh chemicals and made with biodegradable and sustainable ingredients.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 56%
Freshness 14%