The Heron Preston KM20 Popup Resembles a Construction Site

 - May 29, 2017
References: heronpreston & highsnobiety
A Heron Preston KM20 popup opened its doors in Moscow last week and was built amidst a former, industrial construction site. Equipped with everything from branded bulldozers, stacked barrels and unfinished concrete decor, the sensory space was a physical tribute to Heron Preston's workwear-themed aesthetic.

The American designer is the mastermind behind construction-themed apparel and accessories, and is best known for his ongoing collaboration with the New York Department of Sanitation. Embodying the essence of the Heron Preston brand, this popup transforms a functional manufacturing space into a retail shop and gallery hybrid.

Launched alongside Moscow-based retailer KUZNETSKY MOST 20, the designer's newest venture also included a tattoo artist station, along with live music sets from Off-White founder Virgil Abloh and others.