The Heron Preston Spring/Summer 2018 lookbook marries the label's workwear-inspired staples with graphic tees that are whimsical and youthful. Known for its utilitarian casuals, the streetwear brand goes one step further with meme-inspired logo tees with images of cats and snakes.
The heavily layered catalog stars the designer himself who poses alongside models while sporting oversized, and hooded sweats. He is also seen donning cap and sunglasses combos which are paired for an incognito look.
Exuding an effortlessly cool air, the Heron Preston Spring/Summer 2018 lookbook presents pieces that embody function and comfort without sacrificing aesthetics in the process. In addition to its signature basics, and DSNY collaboration accessories, the label brings back its "stijl" logo pieces which feature Cyrillic text.
What's Driving This Trend
- Whimsical Logo Tees
- The trend of using meme-inspired logo tees with images of cats and snakes presents an opportunity for brands to tap into youth culture and create playful and unique designs.
- Oversized and Layered Apparel
- The trend of heavily layered and oversized clothing allows for innovative designers to experiment with new silhouettes and explore different ways of mixing and matching garments.
- Utilitarian Casuals
- The trend of utilitarian casuals offers an opportunity for brands to combine functionality and style, creating clothing that is both practical and fashionable.
Who This Affects Most
- Streetwear
- The streetwear industry can capitalize on the trend of whimsical logo tees by incorporating playful and meme-inspired designs into their collections.
- Fashion
- The fashion industry can explore the trend of oversized and layered apparel, transforming traditional garment structures and pushing the boundaries of fashion design.
- Apparel Accessories
- The apparel accessories industry can take advantage of the utilitarian casuals trend by creating functional and stylish accessories that complement casual and practical outfits.
