Category
Fashion
Scaled Restraint
Trend cluster
Category
Alternative
A
Consumers seek out more gentle alternatives to retinol.
3.3
Trend score
Trend
What is the Alternative A trend?
Alternative A: The vitamin A derivative retinol's highly effective qualities make it popular, however some consumers are seeking out more gentle alternatives in order to preserve the same effects of the compound, but without applying harsh chemicals to the skin. Skincare brands are meeting this demand by offering retinol-free products, or those that include retinol-like substances, catering to consumers concerned with natural-minded self-care.
Trend themes
Themes within the Alternative A trend
Three behaviours holding the trend together01
Retinol-Free Skincare
The success of bakuchiol, a natural alternative to retinol, has led to the creation of many retinol-free skincare formulas.
02
Plant-Based Alternatives
There is a growing demand among consumers for plant-based alternatives in skincare products.
03
Natural Preservatives
Brands are exploring natural preservatives as an alternative to the harsh chemicals found in traditional skincare formulas.
Industry implications
What the Alternative A trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare brands are constantly innovating to provide consumers with gentler and more effective products.
For
Plant-Based Products
The use of natural ingredients in products continues to rise and offer new opportunities for innovation.
For
Preservative Alternatives
As consumers seek out eco-friendly and safer products, the demand for natural preservatives continues to grow.
Workshop question
Conceptualize an alternative product/service that would incorporate the feedback of unhappy or hesitant customers.
Trend signals
Trend signals for Alternative A
Trend score 3.3 out of 10, from popularity 64%, activity 26%, freshness 8%.
Popularity64%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative A trend
4 featured examples from Oct 28, 2017 to Aug 14, 2018CategoryFashion
Age-Defying Moth Bean Skincare
Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
Creating innovative skincare products that harness the power of natural ingredients to address various skin concerns.
CategoryFashion
Retinol-Free Preservative Serums
Biossance's Serum Uses Bakuchiol as an Alternative to Retinol
The trend towards utilizing alternative ingredients in skincare, specifically the integration of Bakuchiol as a substitute for retinol, presents disruptive innovation opportunitie…
CategoryFashion
Exfoliating Anti-Aging Cleansers
This Corrective Cleanser from Eminence Features Monoi Oil
Opportunity for companies in the beauty and personal care industry to expand their product lines with innovative and multifunctional skincare products.
CategoryFashion
Preserving Retinol-Free Skincare
Ole Henriksen's New Products Share a Natural Retinol Alternative
Companies in the beauty and skincare industry can benefit from the trend towards natural, skin-sensitive ingredients like bakuchiol and other plant-based offerings.
