The Gosha Rubchinskiy x Burberry collaboration collection was showcased during the streetwear label's Spring/Summer 2018 runway show. Following recent collaborations with sportswear labels like Fila, Adidas and Kappa, the Russian designer teamed up with the English luxury brand -- known for its timeless trench coats, and signature novacheck print.
Footballer-inspired separates, structured trench coats and loose-fitting sweatpants stole the spotlight on the runway stage and were a seamless marriage of both brands' most memorable styles. One of the most impressive looks from the Gosha Rubchinskiy x Burberry range was a shorts and short-sleeved shirt combination in a checkered print along with a matching cap. While youthful in its theme, the outfit referenced vintage hunting gear in an unexpected way.
Key Themes Behind This Trend
- Remixed Heritage Apparel
- The collaboration between Gosha Rubchinskiy and Burberry showcases how remixing heritage styles can create unique and innovative designs.
- Sporty Undertones
- The incorporation of sportswear elements in the collaboration collection demonstrates the trend of blending athletic aesthetics with luxury fashion.
- Vintage Hunting Gear
- The unexpected reference to vintage hunting gear in the outfit highlights the trend of incorporating nostalgic elements into contemporary fashion designs.
Where This Applies
- Fashion
- The collaboration between Gosha Rubchinskiy and Burberry presents opportunities for fashion brands to explore new ways of remixing heritage styles and incorporating sportswear elements.
- Luxury
- The use of luxury brand Burberry's signature novacheck print in the collection showcases the potential for luxury brands to collaborate with streetwear labels and create unique, high-end designs.
- Sportswear
- The incorporation of sportswear elements in the collaboration collection opens up possibilities for sportswear brands to explore partnerships with luxury fashion labels and create innovative designs.
