Brands call upon childhoods with classic flavors turned into miniature snacks
Implications - As Millennial parents look to purchase items for their children, brands are appealing to them with bite-sized snacks by playing on the nostalgia of flavors reminiscent of their own childhood. Such products are easy for Millennial parents to share with their children and create emotional, nostalgia-based connections by evoking memories of enjoying similar flavors in their own youth.
Workshop Question - How can your brand leverage nostalgia to appeal to multiple generations of consumers?
Trend Themes
1. Nostalgia Marketing - Investing in childhood treats from Millennial consumers while evoking childhood memories to create brand loyalty through emotions.
2. Convenience Snacking - Providing consumers with on-the-go snack options with affordable prices that are healthier, popular, and well-liked for all ages.
3. Innovative Snack Products - Introducing new snack product lines combining fruits and nut butter or pairing different flavors of bite-sized snacks for added convenience and new flavors.
Industry Implications
1. Food and Beverage - Meeting demand for better-for-you and convenient snack products through branding, healthier formulations, and adding creative flavors.
2. Marketing and Advertising - Creating imaginative marketing campaigns that evoke emotions and make consumers feel nostalgic through creative branding and innovative packaging.
3. Retail and Wholesale - Optimizing shelves with low-priced and convenient snack products with different flavors that cater to a wider audience and increase sales.
