Brands touting veganism directly appeal to children via design and familiarity
Implications - With veganism not typically being a diet that children choose to subscribe to themselves, brands are aiming to cater to younger demographics via playful designs and offering foods that have historically appealed to kids. This shift offers vegan or ultra health-conscious parents some more effective strategies for introducing their children to vegan eating.
Workshop Question - How could your company rebrand some of the less appealing aspects of its business?
Trend Themes
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Child-directed Veganism — Brands are tailoring vegan foods to kids, potentially introducing them to an otherwise less accessible diet.
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Wholesome Convenience — Health-focused companies are elevating fast food staples with premium ingredients in order to create healthier and more convenient choices.
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Free-from and Allergy-friendly Foods — Brands are creating snacks and treats that are free from common allergens, catering to consumers who may have limited snacking options otherwise.
Industry Implications
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Food and Beverage — Companies can rethink standard food and snack options for nutrition and convenience while also targeting previously underserved markets.
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Packaged Snacks — Snack brands can focus on creating healthy snacking options for adults and children, specifically those with allergies or dietary restrictions.
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Children's Products — Companies can develop creative, visually engaging packaging/branding to target children and make healthy eating a more exciting experience.
