Bobo's is a brand that is known for its nutrition bars, but at Expo West, it unveiled a new launch called Toast'r—toaster pastries that have oat crusts and jam or nut butter fillings.
The gluten-free, non-GMO and vegan products are being introduced in flavorful varieties like Strawberry Jam and Blueberry Lemon Poppyseed, as well as Chocolate Peanut Butter and Chocolate Almond Butter, which are fortified with protein from nuts.
While there are some toaster pastries that are laden with sugar, sprinkles and thick layers of glazed icing, these ones take a simple approach to snacking by putting wholesome ingredients from nature at the forefront. The better-for-you toaster pastries have the potential to appeal to kids and adults alike who are in need of a quick breakfast or snack.
Why This Trend Is Growing
- Gluten-free Products
- The rise in demand for gluten-free options opens up opportunities for innovative products like gluten-free toaster pastries.
- Wholesome Ingredients
- Consumers seeking healthier snack options create a market for toaster pastries made with wholesome ingredients.
- Convenient Snacking
- The need for quick breakfast or snack options drives the development of convenient toaster pastries.
Industries Being Reshaped
- Food Manufacturing
- Food manufacturers can capitalize on the gluten-free toaster pastry trend by developing and producing their own versions.
- Health Food
- The health food industry can benefit from creating wholesome and nutritious alternatives to traditional toaster pastries.
- Snack Food
- Snack food companies can seize opportunities in the convenient snacking market by introducing their own line of toaster pastries.
