Category
Fashion
Scaled Restraint
Trend cluster
Category
Colored
Cosmetic
Color-changing properties in skincare items enhance their value.
4.8
Trend score
Trend
What is the Colored Cosmetic trend?
Colored Cosmetic: Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties.
Trend themes
Themes within the Colored Cosmetic trend
Three behaviours holding the trend together01
Color-Changing Products
Developing products that change color upon application can enhance its perceived effectiveness.
02
Prebiotic Skincare
Addressing the bacteria on the skin surface can help promote healthy skin and slow down visible signs of aging.
03
Lip Revitalization
Developing lip treatments that hydrate, color-adjust and complement each wearer's unique skin chemistry.
Industry implications
What the Colored Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Innovations in skincare and makeup that enhance the effectiveness of the product can differentiate a company from its competitors.
For
Wearable Technology Industry
Creating wearables that are fashionable, informative and enhance safety can serve as ideal solutions for many types of consumers.
For
Health and Wellness Industry
Developing products like prebiotic supplements and skincare can help promote healthy skin, and by extension, a healthy body.
Workshop question
What experimental element could your brand add to one of its products/services?
Trend signals
Trend signals for Colored Cosmetic
Trend score 4.8 out of 10, from popularity 76%, activity 60%, freshness 8%.
Popularity76%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Colored Cosmetic trend
4 featured examples from May 20, 2017 to Aug 14, 2018CategoryFashion
Color-Changing Lip Oils
MAC's Range of Lip Glosses Change Hues Depending on the User's pH Levels
The beauty and personal care industry can benefit from the innovation of color-changing and long-lasting lip products.
CategoryLifestyle
Color-Changing UV Ray Tattoos
LogicInk's Stick-On Tattoo Changes from White to Purple
Incorporating UV-activated color-changing technology into clothing and accessories presents a disruptive innovation opportunity for the fashion and beauty industry.
CategoryFashion
Lip-Reviving Treatments
IT Cosmetic's Je Ne Sais Quoi Lip Innovation Transforms Upon Application
The beauty industry can seize disruptive innovation opportunities by creating transformative lip treatments and customizable lip colors that enhance the consumer experience.
CategoryFashion
Color-Changing Prebiotic Masks
Algenist's ALIVE Prebiotic Balancing Mask Targets Skin Imbalances
The skincare industry can explore the development of innovative products that use color-changing technology and incorporate prebiotic and probiotic ingredients.
