Color-changing properties in skincare items enhance their value
Implications - Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties.
Workshop Question - What experimental element could your brand add to one of its products/services?
Trend Themes
1. Color-changing Products - Developing products that change color upon application can enhance its perceived effectiveness.
2. Prebiotic Skincare - Addressing the bacteria on the skin surface can help promote healthy skin and slow down visible signs of aging.
3. Lip Revitalization - Developing lip treatments that hydrate, color-adjust and complement each wearer's unique skin chemistry.
Industry Implications
1. Beauty Industry - Innovations in skincare and makeup that enhance the effectiveness of the product can differentiate a company from its competitors.
2. Wearable Technology Industry - Creating wearables that are fashionable, informative and enhance safety can serve as ideal solutions for many types of consumers.
3. Health and Wellness Industry - Developing products like prebiotic supplements and skincare can help promote healthy skin, and by extension, a healthy body.
