Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabinoid
Supplement
Supplements based in cannabis and its associated compounds boost health.
4.0
Trend score
Trend
What is the Cannabinoid Supplement trend?
Cannabinoid Supplement: The cannabis industry is further establishing itself in the health and wellness space by offering cannabis products in supplement form. By marketing themselves as similar to the billion-dollar vitamin industry, these brands are able to cater to health-focused consumers.
Insight
The consumer insight behind the Cannabinoid Supplement trend
For individuals who consume cannabis for physical and mental health purposes, medicinal or wellness branding is a huge draw. Cannabis-based products with easily identifiable benefits that are presented in modern, pharmaceutical labeling are able to establish trust with health-conscious consumers.
Trend themes
Themes within the Cannabinoid Supplement trend
Three behaviours holding the trend together01
Cannabis Supplement Marketing
The cannabis industry is increasingly marketing products in supplement form as they establish themselves in the health and wellness space.
02
Non-Cannabis Support for Endocannabinoid System
Emerald Health Bioceuticals supports the Endocannabinoid System (ECS) with non-cannabis ingredients like echinacea and saffron extract.
03
CBD Infusion in Food Products
Brands are infusing CBD into everyday food products to help those who suffer from anxiety and stress, seen in products like Mondo Cannabis Powder and Floyd's of Leadville CBD Recovery Protein.
Industry implications
What the Cannabinoid Supplement trend means for industry
Where the trend changes the playbookFor
Health and Wellness Supplements
The cannabis industry is infiltrating the health and wellness supplement market, competing with vitamins and other supplements for health-focused consumers.
For
Food and Beverage
CBD-infused food and drink products are emerging as a potential new category in the food and beverage industry, attracting consumers who are seeking alternatives for relaxation and anxiety relief.
For
Pharmaceutical
The use of cannabis-based supplements and CBD oil as medicine is disrupting the pharmaceutical industry and its traditional approaches to anxiety and stress relief.
Workshop question
How could your company rebrand one of its products/services to cater to an untouched demographic?
Trend signals
Trend signals for Cannabinoid Supplement
Trend score 4.0 out of 10, from popularity 64%, activity 48%, freshness 8%.
Popularity64%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cannabinoid Supplement trend
4 featured examples from Sep 23, 2017 to Aug 16, 2018CategoryLifestyle
CBD-Infused Protein Supplements
The Floyd's of Leadville CBD Recovery Protein is Relaxing
Food and beverage companies have an opportunity to incorporate CBD into their products, offering consumers a new way to relax and unwind.
CategoryLifestyle
Anti-Anxiety Cannabis Powders
Mondo Cannabis Powder is a Supplement That Doesn't Intoxicate
The medical marijuana industry can develop more products like Mondo Cannabis Powder that cater specifically to medical conditions and offer alternatives to pharmaceutical drugs.
CategoryTech
All-Natural CBD Supplements
Healthspan's Cannabidiol Capsules are Beneficial to Human Wellbeing
The health and wellness industry can leverage CBD supplements to offer natural and alternative solutions for improving human wellbeing.
CategoryLifestyle
Balancing Botanical Supplements
This Emerald Health Bioceuticals Line Supports the ECS System
Opportunity for nutraceutical companies to develop botanical supplements supporting the ECS system.
