Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children.
Workshop Question - Conceptualize a product or service that teaches both interpersonal and independent skills.
Trend Themes
1. Kid Chef Empowerment - Smaller brands are creating hands-on cooking tools, subscriptions, and services that promote kid chef empowerment, with a focus on fostering interpersonal bonding within families to meet the needs of Millennial parents prioritizing individual growth in their children.
2. Gamification of Cooking - Gamified cooking books are becoming increasingly popular as a way to engage children and promote family bonding during meal preparation, providing an opportunity for playful, immersive, and interactive experiences.
3. Simple Meal Kits for Children - In response to busy schedules and growing concerns about children's nutrition, meal kit delivery services are offering fresh, pre-chopped ingredients with simple recipes that emphasize quality time between parents and their children.
Industry Implications
1. Food and Beverage Industry - The rise of kid chefs and demand for healthy meals for children presents opportunities to market products and services that place emphasis on nutrition, creativity, and convenience.
2. Edtech Industry - Gamified cooking books, workshops, and subscription services offer an opportunity to meet the need for authentic and engaging learning experiences for children, with potential to expand into other subject areas and industries.
3. Entertainment Industry - The combination of cooking and play presents opportunities for creating new forms of entertainment, such as edible tabletop games and interactive cooking shows that offer a dynamic and engaging way to promote family bonding.
