Cica becomes the latest, buzzworthy ingredient in the skincare industry
Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used.
Workshop Question - How could your brand incorporate elements of history into its products/services?
Trend Themes
1. Cica as a Super Skincare Ingredient - The use of Centella asiatica plant, or 'cica,' in skincare products has risen recently due to its antioxidant-rich and moisturizing properties, as well as historic significance.
2. Herbal Extract Skincare Products - Skincare products infused with herbal extracts like cica, tiger grass, and bija are becoming increasingly popular for their anti-inflammatory and healing properties.
3. Focus on Low-ph Ingredients - Skincare companies are using low-PH ingredients like cica to soothe highly sensitive skin, reduce redness caused by acne, and promote collagen production.
Industry Implications
1. Skincare Industry - Skincare professionals can leverage the trend of using natural ingredients like cica and tiger grass to create innovative products that provide various skin benefits.
2. Herbal Medicine Industry - Herbal medicine practitioners can collaborate with skincare companies to provide education on the traditional use of herbal ingredients like cica for skincare benefits.
3. Beauty Retail Industry - Beauty retailers can cater to the demand for skincare products featuring cica and other herbal extracts by stocking and promoting products that cater to this trend.
