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Cica Care

Cica becomes the latest, buzzworthy ingredient in the skincare industry

Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used.
Workshop Question - How could your brand incorporate elements of history into its products/services?
Trend Themes
1. Cica as a Super Skincare Ingredient - The use of Centella asiatica plant, or 'cica,' in skincare products has risen recently due to its antioxidant-rich and moisturizing properties, as well as historic significance.
2. Herbal Extract Skincare Products - Skincare products infused with herbal extracts like cica, tiger grass, and bija are becoming increasingly popular for their anti-inflammatory and healing properties.
3. Focus on Low-ph Ingredients - Skincare companies are using low-PH ingredients like cica to soothe highly sensitive skin, reduce redness caused by acne, and promote collagen production.
Industry Implications
1. Skincare Industry - Skincare professionals can leverage the trend of using natural ingredients like cica and tiger grass to create innovative products that provide various skin benefits.
2. Herbal Medicine Industry - Herbal medicine practitioners can collaborate with skincare companies to provide education on the traditional use of herbal ingredients like cica for skincare benefits.
3. Beauty Retail Industry - Beauty retailers can cater to the demand for skincare products featuring cica and other herbal extracts by stocking and promoting products that cater to this trend.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
32,208 Total Clicks
Date Range:
Sep 17 — Aug 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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