VMAN's 'What Are You Thinking?!?' series is a meme-inspired editorial that subtly references Tumblr's user-generated content. The social media platform is a favorite among writers, indie fashion fans and artists seeking a source of inspiration that is both nostalgic and visually-fueled.
This image series by De Facto Inc photographer Ben Lamberty pays homage to popular Tumblr memes -- usually consisting of film stills or candid photographs that are superimposed with retro text. Proclaiming slogans like "I can sing. But I dance better" and "I took school way too seriously," this editorial fuses spontaneous imagery with quotes that will make viewers think.
The VMAN feature stars models Jacopo Olmo, Logan Flatte and Omar Ahmed among others and is styled by the talented Julian Antetomaso who collaborates with cast director Amy Lowles.