Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pop-Up
Ubiquity
Brands on the extreme ends of either fast or luxe fashion embrace pop-up shops.
6.1
Trend score
Trend
What is the Pop-Up Ubiquity trend?
Pop-Up Ubiquity: The ubiquitous nature of pop-up marketing is now apparent in the fact that retailers on extreme ends of the mass-market and luxury scale are embracing it. Where once the former's strong global presence and the latter's aim at exclusivity offered associated brands justification for upholding the status quo, there now exists a role reversal in which mass-market retailers seek to strengthen loyalty via the perceived exclusivity of pop-ups, and luxury retailers seek to broaden their reach and accessibility through this marketing tactic.
Trend themes
Themes within the Pop-Up Ubiquity trend
Three behaviours holding the trend together01
Pop-Up Marketing
Pop-up shops are being embraced by both mass-market and luxury retailers to strengthen loyalty via the perceived exclusivity and broaden accessibility.
02
Collaborative Design
Fashion brands like H&M are collaborating with various influencers to offer something unconventional to consumers.
03
Luxury Pop-Ups
Luxury brands like Louis Vuitton and Chanel are opening pop-up shops to offer a unique and exclusive environment for consumers to discover their products.
Industry implications
What the Pop-Up Ubiquity trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Collaborative design with online influencers, sculptural sneaker pop-ups and luxury pop-up shops for unique fashion experiences.
For
Fast-Food Industry
Fast-food chains offering a more luxurious experience through lavish pop-up shops with upscale interiors and bespoke menus.
For
Outdoor Gear Industry
Outdoor gear brands are reviving their professional rock climbing gear collections for pop-up shops and auctioning them for charity.
Workshop question
Conceptualize an alternative campaigning approach that your brand has not yet considered.
Trend signals
Trend signals for Pop-Up Ubiquity
Trend score 6.1 out of 10, from popularity 87%, activity 86%, freshness 8%.
Popularity87%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Pop-Up Ubiquity trend
5 featured examples from Jan 3 to Aug 14, 2018CategoryMarketing
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Developing innovative ways to showcase and engage customers with cosmetic products through interactive and game-like experiences.
CategoryLifestyle
High Altitude Pop-Up Shops
The North Face Offers a Revived Line of Professional Rock Climbing Gear
Outdoor retail companies offering rock climbing gear could innovate by providing a sustainable option, offering gear repair services, and incorporating narrative storytelling into…
CategoryMarketing
Luxe Fast-Food Pop-Ups
The McDonald's Butler Experience Will Offer a Lavish Take on Fast-Food
Disruptive innovation opportunity: Rethinking the traditional fast-food model by incorporating elements of luxury and exclusivity into the dining experience.
CategoryFashion
Sculptural Sneaker Pop-Ups
The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up
The luxury fashion industry can explore opportunities to create unique and avant-garde sneaker designs that cater to the growing demand for 'ugly' sneakers.
CategoryFashion
Influencer-Driven Fashion Lines
H&M's /Nyden Line Taps Popular Media Influencers
Fashion retailers can leverage collaborations with influencers to attract younger consumers and differentiate themselves by offering unique, unconventional styles.
