Category
Lifestyle
Assisted Choices
Trend cluster
Category
Doctor
Design
Doctors put their name behind cosmetic and fashion items.
4.2
Trend score
Trend
What is the Doctor Design trend?
Doctor Design: Though many cosmetic and fashion products are conceptualized with research and expertise, particularly when it comes to their safety, that expertise is now being brought to the forefront as doctors create and put their name on cosmetic and fashion items. These brands are able to enter their respective markets in a way that automatically establishes trust between the company and the customer.
Trend themes
Themes within the Doctor Design trend
Three behaviours holding the trend together01
Expert-Endorsed Products
Doctors and other medical experts are creating and endorsing cosmetic and fashion products, allowing companies to establish trust with customers based on the expertise behind these products.
02
Health-Backed Cosmetics
Cosmetic companies are turning towards doctors for help in creating products based on sound scientific research to enhance and restore youthful properties.
03
Innovative Footwear Design
Podiatric surgeons are designing shoes with supportive insoles and ergonomic construction, melding the worlds of fashion and podiatry together.
Industry implications
What the Doctor Design trend means for industry
Where the trend changes the playbookFor
Cosmetics
Expert-endorsed cosmetics are a growing trend, allowing companies to leverage expert research in their product development.
For
Fashion
Podiatric surgeons are turning to design shoes, offering innovative, supportive footwear design for both men and women.
For
Healthcare
Doctors are endorsing and appearing on cosmetic and fashion products, leveraging their expertise to create health-backed products.
Workshop question
How could your brand enhance trust with its consumers?
Trend signals
Trend signals for Doctor Design
Trend score 4.2 out of 10, from popularity 68%, activity 51%, freshness 8%.
Popularity68%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Doctor Design trend
4 featured examples from Oct 19, 2016 to Aug 17, 2018CategoryLife-Stages
Science-Backed Moisturizers
The Resveratrol Lift Collection Was Designed by a Harvard Scientist
The skincare industry as a whole has an opportunity to innovate by incorporating scientific research into their product development and marketing strategy.
CategoryFashion
Acne-Treating Foundations
Oxygenetix's Foundation for Oily Skin Contains Salicylic Acid and SPF
The cosmetics industry can explore the development of advanced breathable formulas to meet the demand for healthy skin and complete coverage.
CategoryFashion
Surgeon-Designed Shoes
Marion Parke's High Heel Styles Have Contoured Insoles to Support the Foot
The fashion industry can adapt to create women-centered fashion products that prioritize comfort and health.
CategoryFashion
Doctor-Recommended Flip-Flops
FitFlop's Supportive Sandals are Designed for Problematic Feet
Disruptive innovation opportunity: Incorporate 3D printing technology to manufacture customizable and precise-fit sandals.
