Doctors put their name behind cosmetic and fashion items
Implications - Though many cosmetic and fashion products are conceptualized with research and expertise, particularly when it comes to their safety, that expertise is now being brought to the forefront as doctors create and put their name on cosmetic and fashion items. These brands are able to enter their respective markets in a way that automatically establishes trust between the company and the customer.
Workshop Question - How could your brand enhance trust with its consumers?
Trend Themes
1. Expert-endorsed Products - Doctors and other medical experts are creating and endorsing cosmetic and fashion products, allowing companies to establish trust with customers based on the expertise behind these products.
2. Health-backed Cosmetics - Cosmetic companies are turning towards doctors for help in creating products based on sound scientific research to enhance and restore youthful properties.
3. Innovative Footwear Design - Podiatric surgeons are designing shoes with supportive insoles and ergonomic construction, melding the worlds of fashion and podiatry together.
Industry Implications
1. Cosmetics - Expert-endorsed cosmetics are a growing trend, allowing companies to leverage expert research in their product development.
2. Fashion - Podiatric surgeons are turning to design shoes, offering innovative, supportive footwear design for both men and women.
3. Healthcare - Doctors are endorsing and appearing on cosmetic and fashion products, leveraging their expertise to create health-backed products.
