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Doctor-Recommended Flip-Flops

FitFlop's Supportive Sandals are Designed for Problematic Feet

— May 8, 2017 — Fashion
For those who have a hard time finding supportive sandals, summer can be a nightmare.

FitFlop is a sandal company that makes shoes for those with problematic feet. These supportive sandals are often recommended by podiatrists for patients with Plantar Fasciitis because of their ergonomic design. Created to offer unwavering support with their 'Microwobbleboard' technology, these sandals offer comfort, cushion and balance.

When designing its shoes, FitFlop takes into account how the body reacts to walking as a whole. Its sandals work to help realign the whole body as the wearer walks – ensuring balance, comfort and support with each step. Their "dual-density" construction is ergonomically designed for underfoot support and comfort. Available in a variety of different styles for men and women, FitFlop's supportive sandals are a way to remain stylish yet comfortable throughout the summer.
Trend Themes
1. Supportive Sandals - Disruptive innovation opportunity: Develop advanced materials and technologies to create even more supportive and comfortable sandals for people with problematic feet.
2. Ergonomic Design - Disruptive innovation opportunity: Integrate data-driven design approaches to create sandals that are customized for individual foot needs.
3. Podiatrist-recommended Shoes - Disruptive innovation opportunity: Utilize artificial intelligence and machine learning to analyze foot conditions and recommend personalized footwear solutions.
Industry Implications
1. Footwear Manufacturing - Disruptive innovation opportunity: Incorporate 3D printing technology to manufacture customizable and precise-fit sandals.
2. Healthcare - Disruptive innovation opportunity: Collaborate with podiatrists and orthopedic specialists to develop holistic foot care solutions.
3. Fashion Retail - Disruptive innovation opportunity: Use augmented reality and virtual try-on technologies to enhance the online shopping experience for supportive sandals.
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