Alessandro Michele, the creative director who was behind the 2017 Spring/Summer women's Gucci selection, presented his eccentric pieces in a way that made models look like they were ready to attend a dream world's royal ball.
He explains his creations by saying "The clothes tell a story steeped in wonder, phantasmagoria and unorthodoxy,” and, "Such stories don’t mimetically represent reality. They rather act as magic lanterns, as distorting mirrors, altering languages, signs and consolidated codes."
While the majority of the clothing is overtly decadent in appearance, a selection of the women's Gucci collection shows models wearing boyish business wear that takes them back to the 1970s. In a few others, they're shown in elaborate ruffled dresses that date back much further.
Key Themes Behind This Trend
- Whimsical Vintage Styles
- Disruptive innovation opportunity: Create a line of clothing that combines vintage aesthetics with a whimsical twist.
- Eccentric Fashion Presentations
- Disruptive innovation opportunity: Develop unique and theatrical ways to showcase fashion collections, creating an immersive experience for viewers.
- Gender-bending Business Attire
- Disruptive innovation opportunity: Design and produce gender-neutral business wear that merges classic and modern elements.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore new materials and techniques to create outlandish and imaginative fashion designs.
- Film and Entertainment
- Disruptive innovation opportunity: Collaborate with fashion designers to incorporate whimsical and fantastical elements into film and entertainment productions.
- Event Planning
- Disruptive innovation opportunity: Create immersive and extravagant fashion events that transport attendees to a surreal world.
