Those with naturally thick eyebrows are likely to appreciate the new Glossier Boy Brow gel, which has a see-through finish that isn't too rigid.
Unlike the brand's other eyebrow gels, which are available in pigmented hues of black, brown and blonde, the cosmetic brand's latest edition doesn't have any color. Although it goes on white, once one brushes it through and lets it dry, it will be completely invisible. Key ingredients include beeswax, carnauba wax, oleic acid, lecithin and atelocollagen.
Combined, these ingredients help to strengthen and condition the hairs, so that users are able to grow the brows they want while holding them perfectly in place. In addition, Glossier Boy Brow gel is made without alcohol, is paraben-free, hypoallergenic and is cruelty-free.
Why This Trend Is Growing
- Transparent Brow Gels
- Opportunity for cosmetic brands to cater to those who prefer natural-looking eyebrow gels without color.
- Naturally Thick Eyebrows
- Potential for products and treatments that promote thick and healthy eyebrows.
- Clean Beauty
- Growing demand for cosmetics made with natural, non-toxic ingredients.
Industries Being Reshaped
- Cosmetics
- Innovation in eyebrow gels and other brow-enhancing products.
- Beauty and Personal Care
- Opportunity for products and treatments that promote natural-looking, healthy eyebrows.
- Wellness
- Market for products that contribute to overall eyebrow health and maintenance.
