Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reformatted
Churro
The traditional churro is transformed into a variety of snackable formats.
3.2
Trend score
Trend
What is the Reformatted Churro trend?
Reformatted Churro: The rising popularity of churros in North America has brought on the transformation of these traditional desserts into various snackable forms. Sometimes simply for the sake of novelty and other times for their portability, these emerging products indicate a shift in the marketing of the traditional churro, with the dessert once simply being considered a "treat," to now being considered an everyday snack.
Trend themes
Themes within the Reformatted Churro trend
Three behaviours holding the trend together01
Churro Transformation
The trend of transforming traditional churros into innovative and snackable forms is gaining popularity, presenting opportunities to experiment with flavors, textures, and snackability.
02
Limited-Time Collaboration
Collaborations between local restaurants, limited-time offerings, and exclusive partnerships are becoming popular, providing opportunities for brands to offer unique and exciting food experiences to consumers for a limited time only.
03
Bite-Sized Snacks
The trend of downsizing snacks into bite-sized formats continues to grow, providing opportunities for brands to cater to on-the-go, snack-loving consumers who prefer quick, easy, and portable snack options.
Industry implications
What the Reformatted Churro trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can reference these trends and explore opportunities to innovate, collaborate, and experiment with new and existing products, flavors, and formats.
For
Retail
The retail industry can leverage these trends and offer new and exciting products and experiences to attract and engage consumers who seek unique and innovative snacks that fit their busy lifestyles.
For
Entertainment
The entertainment industry can tap into these trends and offer themed and exclusive snacks and experiences to enhance consumers' overall entertainment experiences, whether at a theme park, movie theater, or other venues.
Workshop question
How could your brand reformat one of its products/services to make it more accessible?
Trend signals
Trend signals for Reformatted Churro
Trend score 3.2 out of 10, from popularity 40%, activity 48%, freshness 8%.
Popularity40%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reformatted Churro trend
5 featured examples from Jul 13, 2017 to Jun 5, 2019CategoryLifestyle
Bite-Sized Churro Snacks
Trader Joe's Churro Bites Replicate a Snack Stand Favorite
The snack food industry can take note of the popularity of convenient and affordable bite-sized treats like Trader Joe's Churro Bites to develop and market similar products.
CategoryLifestyle
Celebratory Dessert Poutines
This 'Summer Poutine' is Available for One Week Via foodora Montreal
Food delivery platforms like foodora can collaborate with local restaurants to offer exclusive dishes for a limited time, driving customer engagement and increasing sales.
CategoryLifestyle
Frosted Churro Sandwiches
Cinnabon Now Serves Its Own Twist on the Classic Churro Treat
The reinvention of classic treats like churros is a constant trend in the fast food industry that can be capitalized on for menu innovation.
CategoryLifestyle
Cinnamon Sugar Churro Chips
Churro-Flavored Bugles are Exclusively Available from 7-Eleven
Innovations in churro-flavored snacks can lead to new market opportunities and appeal to a wider audience.
CategoryLifestyle
Caramel-Filled Churro Donuts
Tim Hortons is Launching a New Churro Donut on National Doughnut Day
Fast food chains can take advantage of limited-time offerings and flavor innovation to attract new customers and increase sales.
