Of all the different ways in which social media has changed business, the restaurant industry has perhaps seen the most direct impact. #Food is far and away the most popular tag on Instagram, and the act of posting one's meal to a social media platform is so widespread that it's become a cliché. In order for restaurants to adapt to this changing landscape, they've needed to embrace social media in any way that they can; Kabaq 3D Food is a new, high-tech platform for restaurants that helps turn any menu into an engaging, dazzling, and (most importantly) shareable experience.
Kabaq 3D Food solves the problem of order envy. The company lets restaurants forgo paper menus in favor of 3D, augmented reality ordering. Patrons just point their smartphones at a specially equipped menu, and the platform creates a detailed, highly realistic 3D rendering of all the different menu options. Patrons don't need to worry about whether that salad will be big enough or whether their eggs benedict will look better on Instagram than their friend's shakshuka — the platform shows them what the dishes look like before they even order.
This impressive tech isn't just theoretical, either. Kabaq 3D Food recently partnered with Bareburger, an organic burger restaurant chain in New York, to help them eliminate traditional paper menus in exchange for AR. Not only will this make the in-restaurant experience a delight, but the platform currently lets users scan item codes through Snapchat (and soon Facebook as well), building in the shareability that restaurants need in order to compete.