Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Accessible
Play
Game-related products and spaces include individuals with disabilities.
4.2
Trend score
Trend
What is the Accessible Play trend?
Accessible Play: Brands associated with gaming and play are aiming to be more inclusive by accommodating the needs of individuals with physical and/or mental disabilities. Opting to become more inclusive via design, these brands are able to expand their consumer base by offering underserved demographics the accessibility they require from brands.
Trend themes
Themes within the Accessible Play trend
Three behaviours holding the trend together01
Inclusive Design
Brands are accommodating the needs of individuals with disabilities through inclusive design practices, expanding consumer bases and and creating more accessible products and experiences.
02
Smart Assistive Technology
The rise of smart assistive technology such as the 'AMICA' smart toy and the Xbox Adaptive Controller is providing new opportunities for designers to create products that meet the needs of individuals with disabilities.
03
Inclusive Advertising
Advertising campaigns such as the Scrabble 'Family' ad are changing traditional perceptions of what a family is and recognizing the diversity of modern family structures.
Industry implications
What the Accessible Play trend means for industry
Where the trend changes the playbookFor
Gaming and Entertainment
The gaming and entertainment industry is actively working toward inclusive products and experiences through initiatives such as Sesame Place's autism certification.
For
Assistive Technology
As technology advances, the demand for smart assistive technology products continues to grow, creating opportunities for designers and businesses to meet these needs.
For
Advertising and Marketing
Marketing and advertising campaigns have the potential to create more inclusive messaging and redefine societal perceptions of inclusion, shaping the way society views diversity and inclusion.
Workshop question
How could your brand better prioritize accessibility?
Trend signals
Trend signals for Accessible Play
Trend score 4.2 out of 10, from popularity 73%, activity 45%, freshness 8%.
Popularity73%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessible Play trend
4 featured examples from Apr 10 to Aug 21, 2018CategoryTech
Emotional Communication Toys
The 'AMICA' Smart Toy Helps Children with Autism Learn About Feelings
Developing emotional learning toys for schools, daycares and learning centers to improve children's emotional and social skills.
CategoryMarketing
Inclusive Board Game Ads
The Scrabble 'Family' Ad Reshapes the Traditional Meaning of the Word
Industry players can adopt inclusive ad strategies to resonate with diverse audiences and cultivate brand loyalty.
CategoryTech
Accessible Game Controller Packaging
The Xbox Adaptive Controller Comes in Easily Opened Packaging
Exploring innovative packaging solutions for technology-related products.
CategoryLife-Stages
Autism-Certified Theme Parks
'Sesame Place' Gives Guests a Fun and Inclusive Experience
Theme parks, resorts, and other entertainment venues can adopt autism-friendly measures to attract a wider range of visitors and create more inclusive experiences.
