Game-related products and spaces include individuals with disabilities
Implications - Brands associated with gaming and play are aiming to be more inclusive by accommodating the needs of individuals with physical and/or mental disabilities. Opting to become more inclusive via design, these brands are able to expand their consumer base by offering underserved demographics the accessibility they require from brands.
Workshop Question - How could your brand better prioritize accessibility?
Trend Themes
1. Inclusive Design - Brands are accommodating the needs of individuals with disabilities through inclusive design practices, expanding consumer bases and and creating more accessible products and experiences.
2. Smart Assistive Technology - The rise of smart assistive technology such as the 'AMICA' smart toy and the Xbox Adaptive Controller is providing new opportunities for designers to create products that meet the needs of individuals with disabilities.
3. Inclusive Advertising - Advertising campaigns such as the Scrabble 'Family' ad are changing traditional perceptions of what a family is and recognizing the diversity of modern family structures.
Industry Implications
1. Gaming and Entertainment - The gaming and entertainment industry is actively working toward inclusive products and experiences through initiatives such as Sesame Place's autism certification.
2. Assistive Technology - As technology advances, the demand for smart assistive technology products continues to grow, creating opportunities for designers and businesses to meet these needs.
3. Advertising and Marketing - Marketing and advertising campaigns have the potential to create more inclusive messaging and redefine societal perceptions of inclusion, shaping the way society views diversity and inclusion.
4 Featured, 32 Examples:
97,895 Total Clicks
Date Range:
Apr 18 — Aug 18
Trending:
Average
Consumer Insight Topics:
