Category
Lifestyle
Assisted Choices
Trend cluster
Category
Marijuana
Confection
Dessert items containing cannabis properties and/or flavors are more common.
3.8
Trend score
Trend
What is the Marijuana Confection trend?
Marijuana Confection: With the cannabis industry now booming in North America, brands are offering sophisticated and traditional desserts that incorporate either the flavors or the gentle mind-altering properties of cannabis. This shift reveals the growing emphasis on commodifying what were once "underground" lifestyle habits for cannabis consumers, in order to cater to customers just getting accustomed to it.
Trend themes
Themes within the Marijuana Confection trend
Three behaviours holding the trend together01
Cannabis-Infused Desserts
Cannabis-infused desserts are becoming more common, showcasing the growing emphasis on commodifying what were once 'underground' lifestyle habits for cannabis consumers.
02
Cannabis Flavors without THC
Brands are creating cannabis-flavored products that don't contain THC, allowing more customers to enjoy the flavor and aroma of cannabis without the mind-altering effects.
03
Herbal-Infused Baking
The Baking Supply Co. specializes in creating healthy recipe kits for herbal infusion, which could be a disruptive innovation opportunity for the baking and wellness industries.
Industry implications
What the Marijuana Confection trend means for industry
Where the trend changes the playbookFor
Cannabis
The cannabis industry can embrace these trends and continue to innovate and create new cannabis-infused products.
For
Food and Beverage
Food and beverage companies can experiment with natural herbal or cannabis flavors to create unique and differentiated products.
For
Wellness
The wellness industry can tap into the growing interest in herbal and cannabis-infused products to offer healthier alternatives to traditional treats.
Workshop question
How could your brand better adapt to emerging consumer habits within its area of expertise?
Trend signals
Trend signals for Marijuana Confection
Trend score 3.8 out of 10, from popularity 59%, activity 47%, freshness 8%.
Popularity59%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Marijuana Confection trend
4 featured examples from Apr 20, 2017 to Aug 21, 2018CategoryLifestyle
Cannabis-Friendly Baking Kits
The Baking Supply Co.'s Curated Sets Appeal to Herbal Enthusiasts
The cannabis edibles industry can leverage the trend of cannabis-infused baking kits to expand their product offerings and cater to a wider audience of herbal enthusiasts.
CategoryLifestyle
Cannabis-Flavored Ice Creams
Vaniglia's Dessert Simulates the Taste of Cannabis with Terpenes
Incorporating cannabis-inspired flavors and ingredients can open up new product development opportunities for food and beverage companies.
CategoryLifestyle
Cannabis-Flavored Donuts
The Guild Dispensary and Psycho Donuts Teamed Up in Celebration of 420
Creating cannabis-infused food products as a way to expand product offerings.
CategoryLifestyle
French Macaron Cannabis Edibles
Madame Munchie Offers Medicated French Desserts
The cannabis edibles industry can explore new ways to infuse THC into gourmet dessert products.
