Dessert items containing cannabis properties and/or flavors are more common
Implications - With the cannabis industry now booming in North America, brands are offering sophisticated and traditional desserts that incorporate either the flavors or the gentle mind-altering properties of cannabis. This shift reveals the growing emphasis on commodifying what were once "underground" lifestyle habits for cannabis consumers, in order to cater to customers just getting accustomed to it.
Workshop Question - How could your brand better adapt to emerging consumer habits within its area of expertise?
Trend Themes
1. Cannabis-infused Desserts - Cannabis-infused desserts are becoming more common, showcasing the growing emphasis on commodifying what were once 'underground' lifestyle habits for cannabis consumers.
2. Cannabis Flavors Without THC - Brands are creating cannabis-flavored products that don't contain THC, allowing more customers to enjoy the flavor and aroma of cannabis without the mind-altering effects.
3. Herbal-infused Baking - The Baking Supply Co. specializes in creating healthy recipe kits for herbal infusion, which could be a disruptive innovation opportunity for the baking and wellness industries.
Industry Implications
1. Cannabis - The cannabis industry can embrace these trends and continue to innovate and create new cannabis-infused products.
2. Food and Beverage - Food and beverage companies can experiment with natural herbal or cannabis flavors to create unique and differentiated products.
3. Wellness - The wellness industry can tap into the growing interest in herbal and cannabis-infused products to offer healthier alternatives to traditional treats.
