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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Vegan Indulgence

Veganism is adopted into mass-market food items

Implications - Large brands that have long-established themselves and are now finding themselves competing with the fast-moving innovations of smaller companies are turning to veganism as a way to differentiate themselves. Rather than position their vegan collections or products as more nutritious – as is the traditional marketing position – they are instead using them to expand their reach by tapping into the needs and values of previously unreached customers.
Workshop Question - How could your brand bring in a new set of customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
22,833 Total Clicks
Date Range:
Jan 18 — Nov 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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