Category
Lifestyle
Assisted Choices
2.3
Trend score
Trend
What is the Vegan Indulgence trend?
Vegan Indulgence: Large brands that have long-established themselves and are now finding themselves competing with the fast-moving innovations of smaller companies are turning to veganism as a way to differentiate themselves. Rather than position their vegan collections or products as more nutritious – as is the traditional marketing position – they are instead using them to expand their reach by tapping into the needs and values of previously unreached customers.
Trend themes
Themes within the Vegan Indulgence trend
Three behaviours holding the trend together01
Plant-Based Alternatives
Major food brands are adding vegan options to their lineups to appeal to previously unreached customers.
02
Innovative Flavors
Brands are experimenting with bold and unconventional flavors to create unique and exciting products.
03
Tech Integration
Companies are using cutting-edge technology, like 3D printing, to create unique vegan products.
Industry implications
What the Vegan Indulgence trend means for industry
Where the trend changes the playbookFor
Food Industry
Companies in the food industry can tap into the growing demand for vegan options and innovative flavors.
For
Technology Industry
The integration of tech in vegan products offers opportunities to companies in the technology industry.
For
Retail Industry
Retailers can showcase innovative vegan products to appeal to a growing market of conscious consumers.
Workshop question
How could your brand bring in a new set of customers?
Trend signals
Trend signals for Vegan Indulgence
Trend score 2.3 out of 10, from popularity 33%, activity 29%, freshness 9%.
Popularity33%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Indulgence trend
4 featured examples from Jan 18, 2018 to Nov 11, 2019CategoryLifestyle
3D Vegan Ice Creams
Starbucks and Dream Pops Collaborate to Create 3D Iced Confections
The collaboration between Starbucks and Dream Pops showcases disruptive innovation opportunities in the food and beverage industry, particularly in the creation of unique and heal…
CategoryLifestyle
Dessert-Flavored Vegan Cookies
The Beloved Oreo Brand Announced New Flavors in Chicago
The introduction of vegan dessert cookies by Oreo highlights the potential for disruptive innovation in the expanding vegan food industry.
CategoryLifestyle
Layered Ice Cream Burgers
Ben & Jerry's UK Launched a Vegan Ice Cream Burger for World Vegan Month
The dessert industry is moving towards non-dairy options which paves the way for more experimentation and creation of nontraditional dessert formats.
CategoryLifestyle
Vegan Ice Cream Flavors
Ben & Jerry's Added Two New Flavors to Its Line of Vegan Ice Cream
The growth of the vegan ice cream market presents opportunities for businesses in the frozen dessert industry to develop and offer their own plant-based options.
