One of the most iconic flavors from Ben & Jerry's is its Cherry Garcia ice cream and to introduce this variety to its lower calorie Moo-phoria range, the brand created a bath float. The Tub Floaty is tiny yet the perfect size to hold a tub of Ben & Jerry's ice cream—there's even a slot to keep a spoon in place.
For a limited time, Ben & Jerry's is giving away a few of the ice cream-holding bath floats to people online, as well as those who buy a scoop of Moo-phoria at the Ben & Jerry’s Soho Scoop Shop in London. Those who do secure one of the floats also have the chance to sweeten the deal by winning an Inside Scoop card, which will provide them access to unlimited chunks and swirls at the Soho Scoop Shop for a year.
Key Themes Behind This Trend
- Ice Cream Floats
- Disruptive innovation opportunity: Create customizable ice cream floats with unique flavors and toppings to attract a new generation of ice cream enthusiasts.
- Branded Merchandise
- Disruptive innovation opportunity: Develop innovative and fun branded merchandise that aligns with the company's products to increase customer engagement and loyalty.
- Limited Edition Promotions
- Disruptive innovation opportunity: Launch limited edition promotions, like giving away unique and exclusive items or experiences, to drive excitement and generate buzz among customers.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Explore new ways to merge food and entertainment by creating experiential products that enhance the enjoyment of consuming food and beverages.
- Retail and Fast Food
- Disruptive innovation opportunity: Innovate in-store experiences by offering exclusive merchandise or promotions that create a sense of urgency and drive customer footfall.
- Customer Loyalty Programs
- Disruptive innovation opportunity: Reimagine customer loyalty programs by offering unique rewards and experiences, enticing customers to engage with the brand on a deeper level.
