Alpro, which is known for its range of organic and non-organic, non-GMO plant-based milks, recently announced that it will be launching its first-ever chilled coffee products with Alpro Caffè. The vegan-friendly flavored coffee products will include Coffee and Soya Caramel, as well as Coffee and Hazelnut. In comparison to the market average, these new varieties will contains 30% less sugar and prioritize the use of Rainforest Alliance certified coffee beans.
As well as there being many new and inventive plant-based start-ups launching to keep up with the heightened new demand for vegan products, some of the well-known dairy brands are also reinventing themselves to better meet consumer demands. Alpro is owned by American WhiteWave Foods, which was acquired last year by Danone, which will play a part in fuelling the growth of the plant-based business.
Key Themes Behind This Trend
- Plant-based Milk
- Opportunity for plant-based milk brands to innovate and create flavored varieties for coffee.
- Vegan-friendly Coffee
- Disruptive innovation opportunity for coffee brands to cater to the growing vegan market with flavored options.
- Reduced Sugar Products
- Trend towards healthier options creates opportunity for brands to develop products with lower sugar content.
Where This Applies
- Plant-based Food
- Innovative plant-based brands can capitalize on the increasing demand for vegan alternatives in the food industry.
- Coffee
- Coffee brands can tap into the vegan market by introducing vegan-friendly flavored options.
- Food and Beverage
- Brands in the food and beverage industry can explore and capitalize on the trend of reduced sugar products.
