Under its 7-Select Go!Smart private brand, 7-Eleven is introducing an all-new line of better-for-you organic, cold-pressed juices.
Convenience stores are commonly stocked with sodas, energy drinks and other unhealthy options. However, these new cold-pressed juices have the potential to catch the eyes of the health-conscious consumer who appreciates enjoying a non-GMO, certified fair trade, gluten-free and vegan drink that is and free of additives and added sugars.
The 7-Select Go!Smart organic, cold-pressed juices made with whole fruits and vegetables are being introduced in four varieties: Clean & Green, Tropical Glow, Restoration Red and Berry & Bright. Some of the nourishing ingredients included in these beverages include familiar superfoods like acai, as well as others like the bilberry that may be new to consumers.
What's Driving This Trend
- Cold-pressed Juice
- The rise of organic and healthier beverage alternatives in convenience stores, such as cold-pressed juices made from whole fruits and vegetables.
- Private Branding
- The introduction of organic, fair trade, and vegan beverages under private brand labels in convenience stores targeting health-conscious consumers.
- Superfood Ingredients
- The increasing use of superfood ingredients, like acai and bilberry, in cold-pressed juices and other beverages in the convenience store industry.
Who This Affects Most
- Convenience Store
- The convenience store industry is shifting towards healthier beverage options as customers become increasingly health-conscious, leading to the introduction of cold-pressed juices and other organic beverages.
- Beverage
- The beverage industry is expanding its offerings to appeal to more health-conscious consumers, with cold-pressed juices and other organic beverages becoming more popular.
- Private Label
- The private label industry is seeing opportunities to market organic, fair trade, and vegan beverages to consumers, such as the introduction of 7-Eleven's 7-Select Go!Smart organic cold-pressed juices.
