Under its 7-Select Go!Smart private brand, 7-Eleven is introducing an all-new line of better-for-you organic, cold-pressed juices.
Convenience stores are commonly stocked with sodas, energy drinks and other unhealthy options. However, these new cold-pressed juices have the potential to catch the eyes of the health-conscious consumer who appreciates enjoying a non-GMO, certified fair trade, gluten-free and vegan drink that is and free of additives and added sugars.
The 7-Select Go!Smart organic, cold-pressed juices made with whole fruits and vegetables are being introduced in four varieties: Clean & Green, Tropical Glow, Restoration Red and Berry & Bright. Some of the nourishing ingredients included in these beverages include familiar superfoods like acai, as well as others like the bilberry that may be new to consumers.