Ben & Jerry's has already proven itself as a leader in the fight for sustainability and continues to pave the way with its announcement of a global climate strike on September 20th from 12 to 2 p.m. local time. The ice cream brand will close over 300 franchise scoop stores and its manufacturing plants in the Netherlands and Vermont. The motivation behind this global climate strike comes from a 16-year-old climate activist named Greta Thunberg who calls on others to stand up for the environment.
Chris Miller, Ben & Jerry's activism manager stated: "for those corporations on the progressive side of the ledger, there is an opportunity to affect change through this kind of work." This change will not go unnoticed by consumers, and the commitment to activism is a central aspect of Ben & Jerry's consumer loyalty.