Poke bowls are Hawaiian raw fish dishes served with rice that have become extremely popular over the past few years—to cater to consumers who prefer plant-based options, meal delivery service Veestro collaborated with Ocean Hugger Foods for an all-vegan poke bowl.
Ahi tuna is the fish that is often used as the feature meat in a poke bowl, and Ocean Hugger Foods has created its own plant-based version called 'Ahimi' that is made from tomatoes and a few other savory ingredients. In terms of look, taste and texture, the product is said to be a satisfying substitute for real tuna.
A rise in plant-based eating has inspired consumers to rethink all of the items on their plate. Although there are plenty of vegan-friendly versions of chicken, beef and pork that have been launched over time by innovative plant-based brands, raw fish substitutes remain largely unexplored.