Consumers who are interested in the most innovative plant-based alternatives are not always able to access them but Current Foods' Kuleana Tuna is now available across the nation through a brand-new direct-to-consumer option. The sushi-grade vegan tuna is launching through Current Foods' online shop, which will also include alternative seafood products in the form of smoked salmon and seasonal products.
Kuleana Tuna, is made from a mix of ingredients like algae, radish, bamboo and potato, and it boasts a similar nutritional profile to traditional tuna by being a source of iron, omega-3 and Vitamin B12. The innovative tuna alternative can be found in poké cubes and fillets, and the ready-to-eat products have seven days of shelf life in the fridge and a year in the freezer.
Key Themes Behind This Trend
- Direct-to-consumer Plant-based Seafood
- Current Foods' new D2C platform for plant-based seafood products offers disruptive innovation opportunities for companies to create alternative seafood offerings.
- Innovative Plant-based Ingredients
- By using innovative plant-based ingredients such as algae, radish, bamboo, and potato, companies have the opportunity to create unique and healthy plant-based food options.
- Demand for Sustainable and Ethical Seafood
- The rise in demand for plant-based seafood alternatives offers disruptive innovation opportunities for companies seeking to offer sustainable and ethical seafood options.
Where This Applies
- Food and Beverage
- The food and beverage industry has the opportunity to capitalize on the demand for plant-based alternatives by creating innovative plant-based seafood offerings.
- E-commerce and Delivery
- The rise in direct-to-consumer platforms for plant-based seafood provides growth opportunities for the e-commerce and delivery industry.
- Sustainable Agriculture
- As the demand for sustainable and ethical seafood options increases, the sustainable agriculture industry has the opportunity to provide innovative plant-based ingredients for use in plant-based seafood products.
