The Alpro Almond Salted Caramel Vegan Ice Cream has been unveiled by the brand as a new product that will hit store shelves just in time for summer to offer consumers an alternative way to enjoy the classic dessert.
The ice cream is made with 100% plant-based ingredients and features a recipe that contains about 30% less sugar than other options on the market. The flavor profile focuses on premium ingredients that have an artisan origin to help convey a sense of higher sense of quality to the consumer when they pick it up in the frozen dessert aisle.
The Alpro Almond Salted Caramel Vegan Ice Cream will be supported by a national advertising campaign in the UK and Ireland to help drum up interest in the new dessert line.
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