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Ice Cream Bar Cookies

Oreo's Newest Flavor is Inspired by Good Humor’s Strawberry Shortcake Bars

— April 26, 2018 — Lifestyle
Nabisco is gearing up for summertime with a brand new Oreo flavor that is designed to taste just like Good Humor’s iconic Strawberry Shortcake bars. While the popular sandwich cookie brand has debuted a strawberry shortcake flavor in the past, the new version is meant to taste just like the strawberry ice cream bars, rather than the fruity cake.

The new Strawberry Shortcake bar Oreo cookies were spotted on store shelves just a few weeks ago. The new Good Humor Oreos consists of golden Oreo biscuits with strawberry-flavored bits embedded within -- a unique combo that is no doubt meant to mimic Good Humor’s strawberry cake bits experience. The cookies are then stuffed with a whipped, strawberry-flavored cream to recreate the taste of the creamy filling found inside a Good Humor bar.

While it is unclear when the new Oreos will officially hit store shelves, it appears that some savvy shoppers have already managed to hunt down the summertime treat.


Image Credit: @candyhunting.
Trend Themes
1. New Oreo Flavors - Disruptive innovation opportunity for food companies to create unique flavor combinations inspired by popular ice cream treats.
2. Mimicking Iconic Ice Cream Treats - Opportunity for brands to recreate the flavors and experiences of beloved ice cream bars in different product formats, attracting nostalgic consumers.
3. Whipped Cream Fillings - Innovation opportunity for snack manufacturers to explore new texture sensations by incorporating whipped cream fillings in their products.
Industry Implications
1. Food and Snack Industry - Opportunity for food companies to capitalize on the popularity of nostalgic ice cream treats by creating innovative products that replicate their flavors and textures.
2. Dessert Manufacturing - Disruptive innovation opportunity for dessert manufacturers to expand their product portfolios by incorporating the taste and experience of iconic ice cream bars into their offerings.
3. Flavored-cream Manufacturers - Opportunity for manufacturers of flavored creams and fillings to collaborate with food brands to create unique and indulgent products inspired by popular ice cream flavors.
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