Category
Fashion
Scaled Restraint
Trend cluster
Category
Facial
Balm
Facial balms become increasingly popular as skin enhancers rather than repairers.
2.6
Trend score
Trend
What is the Facial Balm trend?
Facial Balm: Skincare balms are no longer viewed as simply reparative, and are now used in preventative ways to enhance facial skin instead of solely being used to heal skin concerns like extreme dryness or mosquito bites. Now entering the high-end cosmetic market, such multipurpose balms cater to consumers seeking both indulgence and convenience in their practice of self-care.
Trend themes
Themes within the Facial Balm trend
Three behaviours holding the trend together01
Preventative skincare
Skincare balms are now used in preventative ways to enhance facial skin instead of solely being used to heal skin concerns.
02
Eco-friendly formulas
Some beauty brands are approaching sustainability with a focus on water conservation, which is being supported by the popularity of waterless skincare products.
03
Intense healing benefits
Concentrated healing balms offer intense skin damage care and relief for different types of skin ailments thanks to high concentrations of natural and potent ingredients.
Industry implications
What the Facial Balm trend means for industry
Where the trend changes the playbookFor
Beauty and personal care
These trends are leading to innovative product formulations and packaging in the beauty and personal care industry, as brands look to cater to the evolving consumer needs and preferences.
For
Sustainable packaging
Eco-friendly trends are also driving innovation in sustainable packaging and materials, as more brands want to appeal to conscious consumers who care about the environment.
For
Health and wellness
The emergence of these balms as multi-purpose products that offer health and wellness benefits like intense healing and hydration could drive innovation in the health and wellness industry.
Workshop question
How could your brand merge luxury and convenience?
Trend signals
Trend signals for Facial Balm
Trend score 2.6 out of 10, from popularity 44%, activity 27%, freshness 8%.
Popularity44%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Facial Balm trend
4 featured examples from Apr 13 to Aug 16, 2018CategoryFashion
Concentrated Healing Balms
Innisfree's 'Bija Cica Balm' Relieves and Protects Irritated Skin
Innovation in the skincare industry to develop products with potent ingredients that provide consumers with natural and effective solutions for their skincare needs
CategoryFashion
Multi-Purpose Beauty Balms
Babe Balm Functions as a Makeup Remover, Moisturizer and Highlighter
The skincare industry can capitalize on the multi-purpose trend by creating innovative products that combine various functionalities, such as makeup removal, moisturizing, and hig…
CategoryEco
Regenerative Waterless Balms
Anfisa Produces Skincare That's Free from Water and Wax
The beauty and personal care industry is ripe for disruption with the rise of eco-friendly and sustainable products.
CategoryFashion
Reparative K-Beauty Balms
Peach & Lily's 'KBeauty Rescue Balm' Intensely Hydrates the Skin
The beauty and cosmetics industry has the opportunity to leverage the trend of intensely hydrating skincare products by developing and launching reparative balms that provide deep…
