Iconic ice cream brand Ben & Jerry's released two new vegan ice cream flavors.
These non-dairy options are vegan versions of two best-selling flavors. Vegan options now comprise over 20 percent of the popular brand's entire selection. One of the new options is the classic 'Peanut Butter Half Baked,' which includes chocolate, peanut butter, fudge brownies, and cookie dough. The other new option is the Cinnamon Buns flavor, which features a cinnamon-spiced ice cream base with pieces of cinnamon bun dough throughout. Using almond milk as the base, they are both still just as rich and sweet as the original versions. Adding these two new flavors gives the brand a total of nine products that are certified vegan.
These new vegan ice cream flavors are guaranteed to be made with absolutely no animal bi-products.
What's Driving This Trend
- Expansion of Vegan Ice Cream Market
- The addition of new vegan ice cream flavors by Ben & Jerry's reflects the growing demand for plant-based alternatives in the ice cream market.
- Increasing Variety of Vegan Flavors
- The release of two new vegan flavors shows a trend towards expanding the range of options for vegan ice cream consumers.
- Embracing Veganism in Popular Brands
- Ben & Jerry's inclusion of vegan options highlights the mainstream acceptance of veganism and the willingness of popular brands to cater to this market.
Who This Affects Most
- Frozen Dessert Industry
- The growth of the vegan ice cream market presents opportunities for businesses in the frozen dessert industry to develop and offer their own plant-based options.
- Plant-based Food Industry
- The increasing demand for vegan ice cream flavors signals a broader trend towards plant-based foods, creating growth opportunities for companies in the plant-based food industry.
- Food Retail Industry
- The expansion of the vegan ice cream market requires retailers to keep up with consumer demand for plant-based products, presenting opportunities for growth in the food retail industry.
