Oat-Based Frozen Desserts

Ben & Jerry's Debuts a New Oat-Based Non-Dairy Recipe for its Ice Creams

Ben & Jerry's is releasing its new non-dairy, oat-based ice cream recipe, claiming it is "its best yet." This significant shift will affect almost 20 Non-Dairy Ben & Jerry flavors available on the current market. The transition from an almond base to an improved oat base is expected to be complete by the spring of 2024.

The Non-Dairy range from Ben & Jerry's will maintain its commitment to values-driven ingredients, including the use of Fairtrade-certified cocoa, vanilla, coffee, and sugar, in addition to Open Chain cocoa.

Consumers in the UK can anticipate the arrival of the new Non-Dairy range in early 2024, available across a range of retail channels such as grocery stores, convenience outlets, on-demand services, and in-trade.

Image Credit: Ben & Jerry

Oat-based Frozen Desserts
Ben & Jerry's introduces a new oat-based ice cream recipe, replacing its almond base, set to be completed by spring 2024.
Non-dairy Ice Cream
Ben & Jerry's launches an improved non-dairy ice cream line with a commitment to values-driven ingredients, including Fairtrade-certified cocoa, vanilla, coffee, and sugar.
Expansion in the UK
Ben & Jerry's Non-Dairy range will be available in the UK starting early 2024 through various retail channels like grocery stores, convenience outlets, on-demand services, and in-trade.

Who This Affects Most

Food & Beverage
The shift to oat-based frozen desserts presents disruptive innovation opportunities for the food and beverage industry by offering a new dairy-free alternative with improved taste and a commitment to ethical sourcing.
Plant-based Products
Ben & Jerry's transition to a non-dairy ice cream recipe using oats instead of almonds aligns with the growing demand for plant-based products, providing an opportunity for innovation and market expansion.
Retail
The introduction of Ben & Jerry's oat-based Non-Dairy range in the UK opens up disruptive innovation opportunities for the retail industry, allowing grocery stores, convenience outlets, on-demand services, and in-trade to cater to the increasing demand for non-dairy frozen desserts.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 22%
Freshness 20%