In honor of World Vegan Day on November 1st, beloved ice cream brand Ben & Jerry's will be giving away free plant-powered ice cream at participating Scoop shops nationwide from 4 pm to 8 pm. The brand has a variety of vegan flavors including Chocolate Fudge Brownie, Coffee Caramel Fudge, PB & Cookies, and Chunky Monkey -- to name a few.
“Come celebrate World Vegan Day with us,” the ice cream brand stated in a statement promoting the event. “Whether you’re curious about our non-dairy flavors and want to give them a try without even opening your wallet, or love them already and need an afternoon pick-me-up, we can’t wait to see you.”
Socially driven holidays like World Vegan Day provide ideal opportunities to create niche experiences for consumers during less busy seasons.