Ben & Jerry’s Will Give Away Free Ice Cream for World Vegan Day
Grace Mahas — October 24, 2019 — Social Good
In honor of World Vegan Day on November 1st, beloved ice cream brand Ben & Jerry's will be giving away free plant-powered ice cream at participating Scoop shops nationwide from 4 pm to 8 pm. The brand has a variety of vegan flavors including Chocolate Fudge Brownie, Coffee Caramel Fudge, PB & Cookies, and Chunky Monkey -- to name a few.
“Come celebrate World Vegan Day with us,” the ice cream brand stated in a statement promoting the event. “Whether you’re curious about our non-dairy flavors and want to give them a try without even opening your wallet, or love them already and need an afternoon pick-me-up, we can’t wait to see you.”
Socially driven holidays like World Vegan Day provide ideal opportunities to create niche experiences for consumers during less busy seasons.
“Come celebrate World Vegan Day with us,” the ice cream brand stated in a statement promoting the event. “Whether you’re curious about our non-dairy flavors and want to give them a try without even opening your wallet, or love them already and need an afternoon pick-me-up, we can’t wait to see you.”
Socially driven holidays like World Vegan Day provide ideal opportunities to create niche experiences for consumers during less busy seasons.
Trend Themes
1. Plant-based Ice Cream - The increasing popularity of plant-based diets and the demand for vegan options present opportunities for the development of new and innovative plant-based ice cream flavors and brands.
2. Promotional Events - Brands can leverage socially driven holidays and events to create unique experiences and engage with consumers by offering free product samples and promotions.
3. Non-dairy Alternatives - The growing preference for non-dairy alternatives provides a chance for ice cream brands to expand their product offerings and cater to a wider audience.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of plant-based ice cream products to meet the demand for vegan and dairy-free options.
2. Marketing and Advertising - Marketing and advertising professionals can capitalize on socially driven holidays by creating promotional events and campaigns to increase brand awareness and engage with consumers.
3. Retail and Hospitality - The retail and hospitality industries can incorporate plant-based ice creams into their offerings to attract vegan and health-conscious consumers and provide them with diverse options.
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