Truffle-infused condiments add an element of luxury to the everyday
Implications - The advent of foodie culture has shifted dining habits to be a reflection of status for many social media obsessed Millennials, which for some has resulted in an appetite for fine foods on a shoestring budget. In an effort to satiate these luxury consumption habits, sauce and condiment makers have begun infusing their products with truffle flavoring. Doing so allows consumers to engage in a moment of everyday escapism without compromising on affordability and without resigning flavor preferences.
Workshop Question - How does your brand work to elevate everyday experiences for your consumers?