Sublime Pushes the Boundaries of Taste in Its Category
References: foodbev & sublimebutter
Sublime disrupts the dairy category with a range of flavored butter that captures the attention of consumers in the aisle. A lot of the products in this market are uniform, hence, a taste-enhancement proves to be a novelty for many. In late 2019, Sublime announced that it's launching its flavored butter line in more than 100 independent retailers across the UK, signifying its growth as a brand and an interest in its product.
As of right now, the flavored butter range includes 'Chimichurri,' 'Truffle, Parmesan & Black Pepper,' 'Pink Himalayan Salted,' and 'Garlic, Rosemary and Mint.' In addition, Sublime is planning to update its offerings in 2020 to include 'Béarnaise,' and 'Horseradish & Tomato.'
The brand encourages its consumers to use its flavored butters for resting, frying, on bread, mashed potatoes, vegetables, and pasta.
Image Credit: Sublime
As of right now, the flavored butter range includes 'Chimichurri,' 'Truffle, Parmesan & Black Pepper,' 'Pink Himalayan Salted,' and 'Garlic, Rosemary and Mint.' In addition, Sublime is planning to update its offerings in 2020 to include 'Béarnaise,' and 'Horseradish & Tomato.'
The brand encourages its consumers to use its flavored butters for resting, frying, on bread, mashed potatoes, vegetables, and pasta.
Image Credit: Sublime
Trend Themes
1. Flavored Butter Innovation - The introduction of Sublime's range of flavored butter disrupts the traditional dairy market and offers a novel taste-enhancement option.
2. Expansion in Independent Retail - Sublime's launch in over 100 independent retailers signals its growth as a brand and highlights the interest in its flavored butter product.
3. Diversification of Flavored Butter Offerings - Sublime's plans to introduce new flavors like 'Béarnaise' and 'Horseradish & Tomato' in 2020 reflects a commitment to expanding its product line and appealing to a broader consumer base.
Industry Implications
1. Dairy Products - The introduction of flavored butter disrupts the uniformity of the dairy market, creating opportunities for brands to explore new taste-enhancement options.
2. Independent Retail - The expansion of Sublime's flavored butter line in over 100 independent retailers presents a disruptive opportunity for independent grocery stores to offer unique and innovative products.
3. Food Manufacturing - The diversification of flavored butter offerings by Sublime in 2020 opens up opportunities for food manufacturers to create and produce a wider range of innovative flavored butter options.
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