Ben & Jerry's teamed up with American musician Big Freedia to create Bouncing Beignets and simultaneously support New Orleans non-profits No Kid Hungry, Upturn Arts and Liberty's Kitchen.
The unexpected collaboration began when Big Freedia posted a mock Ben & Jerry's pint in an imagined flavor on social media and tagged the brand. It was then that Bouncing Beignets was created, introducing a tantalizing vanilla ice cream with a bourbon caramel swirl served atop a fresh beignet. The sweet treat was made available at the partnership kick-off party, where guests were also treated to other exclusives like Big Freedia's newest song, Chasing Rainbows.
As Big Freedia is passionate about giving back to the New Orleans community and Ben & Jerry's is equally as involved in social activism and inclusion, the pairing was a perfect fit.
Why This Trend Is Growing
- Collaborative Innovation in Philanthropy
- The collaboration between Ben & Jerry's and Big Freedia demonstrates the potential for celebrities and brands to work together to support charitable causes.
- Social Media Influence on Brand Collaborations
- The mock Ben & Jerry's pint posted by Big Freedia on social media highlights the power of influencers in initiating brand partnerships.
- Music and Food Fusion
- The creation of Bouncing Beignets showcases the trend of combining musical and culinary elements to create unique and exciting products.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can leverage celebrity collaborations to drive awareness and support for social causes.
- Entertainment
- The collaboration between Big Freedia and Ben & Jerry's opens up opportunities for musicians and artists to partner with brands in innovative ways.
- Non-profit and Philanthropy
- The success of Bouncing Beignets demonstrates the potential for non-profit organizations to partner with brands to raise funds and awareness for their causes.
