Ben & Jerry's teamed up with American musician Big Freedia to create Bouncing Beignets and simultaneously support New Orleans non-profits No Kid Hungry, Upturn Arts and Liberty's Kitchen.
The unexpected collaboration began when Big Freedia posted a mock Ben & Jerry's pint in an imagined flavor on social media and tagged the brand. It was then that Bouncing Beignets was created, introducing a tantalizing vanilla ice cream with a bourbon caramel swirl served atop a fresh beignet. The sweet treat was made available at the partnership kick-off party, where guests were also treated to other exclusives like Big Freedia's newest song, Chasing Rainbows.
As Big Freedia is passionate about giving back to the New Orleans community and Ben & Jerry's is equally as involved in social activism and inclusion, the pairing was a perfect fit.