Brands are creating niche, limited-edition books as collectibles and keepsakes
Implications - As many busy consumers have turned to podcasts and audiobooks to fill their commutes, brands are reviving traditional forms of literature as promotional, souvenir-like products. Books that celebrate a brand's history or a collection of timeless art are drawing in consumers for their exclusivity factor. Consumers want to feel like they are part of a brand’s journey to success, and having a token to remember that creates a deeper bond.
Workshop Question - What can your brand learn from past products in order to create something new and exciting for your consumer?
Trend Themes
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Souvenir-like Collectibles — Brands are reviving traditional forms of literature to create souvenir-like products that celebrate their history or collections, drawing consumers for their exclusivity factor.
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Literature-inspired Packaging — Brands are tapping into the history of literature and books for unique packaging designs that showcase craftsmanship and create a deeper connection with the consumer.
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Collaborative Cookbooks — Fashion designers and artists are collaborating on cookbooks that offer readers a unique and creative blend of art and practicality.
Industry Implications
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Fashion and Luxury Goods — Reviving traditional literature-based forms of promotion creates a sense of exclusivity and emotional attachment that marks a new way of marketing for companies in the Luxury and Fashion industry.
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Food and Beverage — Inspired by literature, packaging for liquors and spirits can stand out with unique features as it blends the industry’s history and cultural heritage with contemporary design and packaging techniques.
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Arts and Culture — Collaborations between artists and different industries can explore the intersection between creative expression and practical storytelling and indexing techniques.
4 Featured, 36 Examples:
96,160 Total Clicks
Date Range:
Apr 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:
