Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Hot Wheels Book Tracks the History of the Die-Cast Cars

 - May 31, 2018
References: assouline & hiconsumption
The Hot Wheels book has been announced by bookmaker Assouline as a new publication to celebrate the 50th anniversary of the iconic die-cast toy cars to offer fans a way to track the history.

The book is packed with ample information pertaining to the history of the company as well as interesting insights regarding sales; this includes info on the more than five billion units it has sold. The book contains 300 pages that are vibrantly detailed, while 200 illustrations have been integrated to highlight the most iconic creations from the brand.

The Hot Wheels book is set to be available on June 1 in limited quantities and features a forward by racer Mario Andretti to further drive home the hotrod theme of the publication.