To truly showcase the abundance of healthy foods that nature generously provides, Visit Sweden teamed up with four Michelin-Starred chefs from Sweden for an initiative to turn the "world's largest gourmet restaurant" through The Edible Country.
The "100-million-acre-DIY gourmet restaurant" features a menu that can be created with ingredients found in Sweden—and best of all, the restaurant is free of charge and always open for reservations. In order to make healthy food affordable and accessible, this initiative teaches how to prepare a nine-course menu in collaboration with nature. On the menu, the chefs detail how to prepare everything from poached perch and "forest broth" with clean spring water to a fruit and berry compote.
For The Edible Country, handmade wooden tables have been set up across the country in wild settings, complete with kitchen kits and cooking tools that can be accessed from May throughout September.
Countrywide Restaurant Campaigns
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Tech-Infused Fine Dining
Chef-Quality Non-Stick Pans
Foraging Food Photography
Crowdsourced Fruit-Finding Apps
French Riviera-Inspired Pop-Ups