While the COVID-19 pandemic has impacted many restaurants and their patrons, New York's Eleven Madison Park is making its extravagant menu offerings available to consumers through at-home meal kits.
Priced at $275 a piece, the meal kits offer a luxurious selection of its Michelin-starred dishes, including its 3.5 lb Green Circle Chicken that's stuffed with brioche, black truffle, and foie gras. Each kit comes with enough food to serve anywhere from two to four dinners, depending on how many people are dining. In addition to all the ingredients, Eleven Madison Park provides easy-to-follow cooking instructions so that consumers can get restaurant-quality results at home.
Through its partnership with an NGO called Rethink, the restaurant will donate 10 meals to New York residents facing food insecurity for every kit that's purchased.
Image Credit: Evan Sung
Why This Trend Is Growing
- Restaurant Meal Kit Trend
- Restaurants are offering meal kits for home delivery which is a disruptive innovation opportunity for the restaurant industry.
- Luxury Meal Kit Trend
- Luxury restaurants offering meal kits with Michelin-starred dishes is a disruptive innovation opportunity for the luxury food industry.
- Food Donation Trend
- Donating meals to those in need with every purchase of a meal kit is a disruptive innovation opportunity for the philanthropy sector.
Industries Being Reshaped
- Restaurant Industry
- Restaurants can capitalize on the meal kit trend by offering their own at-home meal kits.
- Luxury Food Industry
- Luxury food companies can offer meal kits with upscale dining options for consumers to enjoy at home.
- Philanthropy Sector
- Nonprofits and NGOs can partner with businesses to provide and donate meals to those in need through the purchase of meal kits.
